Solutions
Solutions for wholesale
Short answer
A B2B portal is not an online shop with a login. Every customer sees their own prices, their own range and their own credit limit, orders the same things repeatedly, and needs to see history and availability before pictures. We build that portal to fit and connect it to stock and accounting, so an order never promises what is not on the shelf.
01What separates a B2B portal from a shop
These are the things a ready-made shop fails on.
- 01Price levels per customer — each sees their own prices, not one for everyone.
- 02A credit limit and balance — the portal blocks an order from a customer who owes money.
- 03Fast repeat ordering — from history, from favourites, by import.
- 04Live stock and a delivery window, not “in stock / unavailable”.
- 05A connection to accounting and stock so the whole thing reconciles.
02Moving to it without customers stopping ordering
The portal launches alongside phone and e-mail, not instead of them. The first customers are the ones who order most and would rather do it themselves; once it works for them, others follow.
A wholesaler who switches phone ordering off overnight spends a month firefighting. The move should take weeks to months and be voluntary until the portal is plainly faster.
03What it costs and what it costs to run
A first version of a B2B portal for a mid-sized wholesaler usually fits the custom-system range — €2,000 to €10,000 depending on how many integrations are needed at once. Connecting to accounting and stock is a separate line.
Running it is hosting in the tens of euros a month, plus changes as the range and rules change.
Frequently asked
- What is the difference between a B2B portal and a shop with a login?
- A shop has one price for everyone and is about pictures and marketing. A B2B portal gives each customer their prices, range and credit limit and is about repeat ordering and availability.
- Will you connect the portal to our stock and accounting?
- Yes, that is the point. The portal reads stock levels and prices and passes orders on. Without the connection it would just move the phone calls into a form.
- What if some customers refuse to use the portal?
- The portal runs alongside phone and e-mail until they are used to it. Most join on their own once they see it is faster and holds their history and prices.