Blog
Answers to the questions we are asked most.
Prices, decisions, and what is not worth doing. The way we say it in a meeting.
A chatbot for an online shop
What a chatbot is good for in an online shop, why “where is my order” needs an integration rather than text, when it should escalate, and what not to expect.
5 min readA chatbot for a fitness studio
Which gym questions a chatbot actually answers, why fitness is a good fit, when it has to hand over to the front desk, and what it must do to stay useful.
5 min readWhat AI can and cannot do in a company
Where language models genuinely save time in a business, where they must not run unsupervised, and how to tell the difference in advance.
6 min readWhy put a chatbot on your site
What a chatbot on a company site actually changes, how much it can save, what not to expect from it, and the difference between a bot on your own material and one from the internet.
6 min readGDPR and AI at work: what to check before you deploy
Where the data goes when a company deploys AI, what a processor agreement means, and which decisions a model must not make alone.
6 min readA chatbot on your site: when it helps and when it annoys
When a chatbot on a company site is worth it, what it has to do to stay useful, and why its most important button is “talk to a person”.
5 min readWhy systems companies pay for end up unused
The usual reasons a new system gets worked around, how to spot it before it is too late, and what management can actually do about it.
5 min readAutomating incoming invoice processing
How an incoming invoice can be captured and processed automatically, what accuracy to expect, and where a person has to stay in the loop.
5 min readA system for service and installation work
Why an ordinary CRM does not fit service jobs, what a system for a company with field technicians has to do, and what to build first.
6 min readA B2B ordering portal for wholesale
What separates a B2B portal from a web shop, why price levels and credit limits are the core of it, and how to move customers over.
6 min readConnecting a system to accounting software
How accounting systems are connected to a CRM or shop in practice, what goes each way, and where these integrations usually break.
7 min readWhat can actually be automated in a company
Which processes automate with the best return, how to recognise a good candidate, and which things are not worth automating at all.
6 min readHow to brief a custom software project
What a brief needs to contain so quotes are comparable, how to avoid a fixed price on a vague scope, and what to ask a supplier.
6 min readCustom CRM or an off-the-shelf one
How to choose between a ready-made CRM and a custom system — five questions that settle it, and what the wrong choice costs either way.
6 min readWhen a company outgrows its spreadsheets
Seven signs a spreadsheet has started holding the company back rather than helping it, and what to do first once you recognise them.
5 min readWhat a custom CRM costs
Real price ranges for a custom CRM, what drives the number up, and when buying an off-the-shelf product is plainly the better decision.
7 min read